The Medical Affairs and Healthcare Industry Chronicle

What to do if you are marooned on a digital island in a sea of data

Inspiration for my blog comes from many sources. Stories I am told, new material I have come across, training courses, current affairs or things that I am suddenly fascinated by. Today’s topics cover life, the universe and everything, to quote Douglas Adams. I share my thoughts on what to do to love your job, data management,

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Healthcare Professionals, sporting events and code of practice infractions

The beauty of life is that it constantly presents new learning opportunities. Every conversation, every trip and every interaction teaches me something. Today’s blog is about perception, belief, reality and perspective. Each of us has a unique view of the world. Our socialisation, nationality, life and work experience, and exposure to other cultures, to name

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LinkedIn likes and the Code of Practice

Welcome to February. January has been a busy month, and, as you read this I will be working in a city I have never been to before, on a project I am excited about, with a client I admire enormously for their innovative approach to problem solving, general verve and gumption. Topics for today’s blog

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Key considerations for building a Medical Information function

One month in, and the year has started with fireworks, not literally, as this year’s fireworks in my city were cancelled, but in every other way. While companies were busy rethinking their strategies and organisations during the pandemic, it seems that 2023 is another year of reinvention. Wherever you are, whatever your goals this year,

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AI-Giarism and the future of content generation

It’s a new year and the journey continues. I hope you made it aboard your train and are speeding mindfully to your next destination in 2023. I wish you all the best and look forward to catching up as we enjoy face to face meetings once more. Topics for today’s blog are: – AI-Giarism –

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The goat ate my homework – or why to give people the benefit of the doubt

The end of the year is nigh. Every year, starting with 2020 has been worse than the last. Here’s hoping that the final days of 2022 are filled with warmth, candlelight and simple joyful moments. December is a month of celebration, and for those of us, who celebrate Christmas, gift giving. In line with gift

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Peekaboo – or can your customers find you? Manners and communication

In the past weeks I have travelled to Berlin, Paris and now London. I have worked from each location, enjoyed the unique perspective each city provides, and experienced varying degrees of customer service. These experiences form the basis of today’s blog. Topics for today’s blog are: – Peekaboo – or how easy is it for

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A Chatbot Case Study, Introducing The Squad, Or When Did Team Become A Bad Word?

Hot topics in Medical Affairs and Medical Information today? Operational aspects, including omnichannel, all things digital, how to delight customers, HCPs and patients alike and data analytics and how to deliver more with less, this last one is a constant topic. Topics for today’s blog are all sparked by recent conversations. – A lost hour

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Let’s get Digital – Things to Consider on the Path to Digital Excellence

Since my last blog I have taken part in translation company TransPerfect’s online panel discussion on digital excellence in medical affairs, co-chaired a webinar with Peter Brodbin on Medical Information Innovation, and realised that the end of the year is nigh, again. To my irritation, the impending end of the year always takes me by

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