The Medical Affairs and Healthcare Industry Chronicle

Forget Thinking Outside The Box

Exciting news – my new website is finally live. It has been a veritable labour of love, I think we started in January, you can imagine relieved I am that it is finally finished, for now.

Ever wondered why I called my company elytra?Curious about the beetle connection? More work than you can handle and you too have realised with a shock that there are only 13 weeks to the end of the year? I still cannot get over this. Or are you interested in exploring how coaching can help you be more effective?

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Introducing The Best End-To-End Software Solution For Medical Affairs

Today I received an email. A colleague named four vendors asking “which of the four provides the best end-to-end software solution for Medical Affairs teams?”

The answer, is, of course, spoiler alert “none of them”.

The good news is that the answer, all of them, is also true.

Today’s edition will focus on how to pick the best software solution for your business needs.

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What Keeps Me Going? My Patients, Says France’s Oldest Doctor at 98

According to a recent Guardian article, more than 50% of GPs in France are older than 60, choosing to continue to work to give patients access to treatment.

What keeps me going? France’s oldest doctor says my patients.

At 98 years old he is still practicing because in the area of France where he lives there are not enough practicing GPs. His son retired as a doctor at 67.

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Why Patients Trust Robots and the Days of Talking to Your Doctor Are Over

Working efficiently in complex systems and delivering complex projects keeps me busy. Curiosity about how humans interact with each other keeps me motivated. Curiosity on how to increase efficiencies and free up human resources has led to a fascination with technology.Focus on both areas and technological advances have led to a fascination with how humans interact with AI.

Read on to find out why patients trust robots and why, based on experiments I have seen, I am starting to doubt the truth of the following statement “AI will never replace doctors because patients will always want the human touch”

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The flood in my apartment — 9 lessons on how to manage any project

Projects come in many different shapes and sizes.

However, the fundamental factors that will ensure your project runs well, are the same whether you are designing and implementing an IT system or re-organizing your global medical information function.

Inspired by a flood and a hole in my wall during a recent remodeling project I decided to use this example as a case study to highlight how you can achieve great project outcomes.

Today’s newsletter is: 9 Lessons for Stellar Project Management

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Medical information — a patient’s experience of calling Medical Information now and her vision for the future

Pharma companies often discuss what patients want.

And, while patients often contact Medical Information teams, the teams are challenged to provide information that is relevant to the patienta but still in line with the regulations.

Recently at a conference, a company representative was talking about providing Medical Information letters to patients. In an audience survey most participants said, yes, we are writing letters for patients. When asked how many of them involved patients in designing those letters? Not a single hand went up.

To find out what patients want from pharmaceutical companies Medical Information teams I interviewed Suz Schradt, Director of Patient-Engagement at the Arthritis Foundation and a long-term advocate for patient engagement.

Today I am sharing with you Suz’ experience of a Medinfo Service and what her vision is for the type of information she would like to be able to access one day in the future.

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Patent Dave, Robodoc and the Umbrella

Last week I took part in a panel discussion with the title “Hey Siri – I’m not feeling well today” at EU DIA 2019 in Vienna. The session was chaired by Jill Voss and my fellow-panelists were Gavin Lyndon, Suzanne Meenan and Ian Hamilton.

We covered topics ranging from cost, automation and AI in healthcare to chatbots, multichannel engagement and the ideal skill-set for the employee of the future.

We also talked about patient Dave, Robodoc and patient Dave’s umbrella. Well, Ian did.

For more insights into our session from last weeks EU DIA 2019 Vienna please read on below.

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Hey Siri, I’m Not Feeling Well Today

I was recently diagnosed with a tibial shaft fracture. I know. I was very worried.

I was diagnosed by Dr. Chatbot on a well-known site. The symptoms I provided to test the system were targeting the diagnosis: deep venous thrombosis. This wasn’t even offered as a differential diagnosis. The example illustrates, what we all already worry about.

Individuals with no healthcare background are at risk of finding inaccurate information online and consequently following recommendations that may be detrimental to their health.

So where exactly are we with healthcare provision by AI? Find some thoughts below and please also join me for a panel discussion with the title “Hey, Siri, I’m not feeling well today” at EU DIA 2019 in Vienna on the 7th February.

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Ways to Innovate in Times of Resource Scarcity

How to do more with less has been in focus in pharma for a good 10 years now.

Almost every client or colleague I speak to is challenged to deliver on complex, global programmes, with limited resource and limited budget. Unfortunately, despite the resource constraints, teams are often also expected to deliver to very tight timelines.

In Today’s Chronicle, I’ll share some ideas on how to thrive in spite of budget and resource challenges.

Happily, new ways of looking at old problems can turn up incredible results. Read on for the story of a physician, who undeterred by poverty and a lack of trained health care professionals, found a creative solution to a huge healthcare problem.

An exceptional outcome for patients. I am inspired by his story. I hope you will be too.

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Patients and Pricing — the benefits of including patients in pricing discussions — insights from an ICER review — HTA roundtables

No pharma industry meeting agenda would be complete without the topics: patient-engagement, patient-centricity and oftentimes pricing.

Today’s installment of my recent interview with Suz Schrandt, Director of Patient Engagement at the Arthritis Foundation will focus on these topics and more. Including a key question:

What can pharma learn from car manufacturers?

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